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About Us

At Centro de Negocios Deportivos we work to be a solution that helps the different entities of the Professional Sports Industry to maximize their income, professionalize business areas, develop a culture of customer service and refine strategies to improve the fan experience, through Consulting and Executive Training.

Mision

Centro de Negocios Deportivos (CND) was created to support leagues, teams, and federations; corporate brands and businesses; facilities and events in the sports and entertainment industry to maximize their full potential by providing fully integrated business solutions from design to execution.

Vision

To become Latin-America’s Top consulting agency by generating tangible results, revenue and value to our clients, partners and shareholders.

Team CND

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.

“Winners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability."

Muhammad Alid
President

Doug Quinn

Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry’s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and profits. Quinn also launched the “ISBI 360° Virtual Training", Sales and Recruitment Network, a partnership with a group of C-level talent including virtual educators and technology specialists, that has transformed the training, retention of sports professionals and the way clubs can maximize ticket sales.

www.ISBI360.com

Quinn earned his bachelor’s degrees in both Marketing and English Literature from Southern Methodist University in 1985 and an MBA concentrating in International Business and Finance from the University of Texas in 1989.

Director of Operations

Sean D. Quinn

Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB). Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360° Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world. Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Chief Learning Officer

Bill Guertin

Bill is CND’s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created specifically for executives in sports & entertainment.

Bill’s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US).

He holds a Bachelor’s degree in Communications from Saint Joseph’s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.

Executive Director

Michel Richaud

Michel Richaud is the Executive Director of CND. He has more than 10 years of experience in the sports industry. Michel has held positions at different levels in football clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry. Michel is an economist from Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).

Senior Consulting Manager

Luis Alfonso Barba García

Luis Alfonso joined CND in 2019, he is currently the Senior Consulting Manager. He has experience in the marketing area of international companies such as Kimberly Clark de México and Grupo Bimbo. He also worked at You First Sports Barcelona, where he was part of the team in charge of organizing and managing events, and executing sports sponsorship activities.

Luis Alfonso graduated with a degree in Administration and Marketing from Universidad Panamericana (2015), a diploma in Sports Marketing from the Johan Cruyff Institute Mexico (2017) and a Master’s Degree in Sports Management and Direction from the Pompeu Fabra BSM University of Barcelona (2019).

Gerente Sr. de Estrategia e Investigación

Marien Saavedra

Marien is the Consulting Manager of CND, she has more than 5 years of experience in the Sports and Esports sectors specifically in Communications and Marketing. She has worked for teams such as Club América and Pittsburgh Knights (Esports). She also worked at Minerva MKT, a sports marketing agency in Barcelona, where she was part of the Communications team in charge of Petronas Motorsports' social networks for MotoGP.

Marien graduated with a degree in Communications from Universidad de las Américas A.C. (2017), a Master's Degree in Sports Management from Pompeu Fabra BSM University of Barcelona (2020), and a diploma in Sponsorships and Athletes' Representation from the same university (2020).

Coordinador de Consultoría

Luis Ángel Rodríguez Samaniego

Luis Ángel es licenciado en Comunicación con especialización en Mercadotecnia y Publicidad por la Universidad Anáhuac. Su trayectoria profesional se ha desarrollado principalmente en el ámbito del marketing, donde ha diseñado estrategias e implementado nuevas ideas para optimizar la experiencia de los consumidores con diversas marcas. Además, cuenta con experiencia en la Fórmula 1, lo que le ha permitido adquirir conocimientos clave en el sector deportivo y en la experiencia del aficionado.
Coordinador de Proyectos

Ema Isderíc

Ema Izderić cursó la licenciatura en Comunicación Audiovisual en la Universidad Carlos III de Madrid (UC3M). Durante su formación, complementó su perfil con el curso en Organización de Eventos Deportivos en LaLiga Business School, donde profundizó en la gestión y planificación dentro de la industria deportiva. Cuenta con experiencia profesional en el ámbito de la comunicación y el área comercial. Ha trabajado como redactora y analista en GECA (Mediapro), donde estuvo a cargo de la investigación y análisis de tendencias mediáticas. Posteriormente, se incorporó al equipo comercial de Enso Coliving en Madrid, donde contribuyó al desarrollo de nuevas relaciones de negocio.
Consulting Analyst

Paloma Fernández de la Vega Gallardo

Paloma graduated with a degree of International Relations from Instituto Tecnológico Autónomo de México (ITAM). She worked for Fundación para la Justicia where she investigated on topics related to human rights. She is currently undergoing a certificate on Sports Management at Universidad Panamericana.

Team CND

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.

“Winners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability."

Muhammad Alid
President

Doug Quinn

Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry’s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and profits.

Quinn also launched the “ISBI 360° Virtual Training", Sales and Recruitment Network, a partnership with a group of C-level talent including virtual educators and technology specialists, that has transformed the training, retention of sports professionals and the way clubs can maximize ticket sales. www.ISBI360.com

Quinn earned his bachelor’s degrees in both Marketing and English Literature from Southern Methodist University in 1985 and an MBA concentrating in International Business and Finance from the University of Texas in 1989.

Director of Operations

Sean D. Quinn

Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB). Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360° Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world.

Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Chief Learning Officer

Bill Guertin

Bill is CND’s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created specifically for executives in sports & entertainment.

Bill’s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US).

He holds a Bachelor’s degree in Communications from Saint Joseph’s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.

Executive Director

Michel Richaud

Michel Richaud is the Executive Director of CND. He has more than 10 years of experience in the sports industry. Michel has held positions at different levels in football clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry. Michel is an economist from Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).

Senior Consulting Manager

Luis Alfonso Barba García

Luis Alfonso joined CND in 2019, he is currently the Senior Consulting Manager. He has experience in the marketing area of international companies such as Kimberly Clark de México and Grupo Bimbo. He also worked at You First Sports Barcelona, where he was part of the team in charge of organizing and managing events, and executing sports sponsorship activities.

Luis Alfonso graduated with a degree in Administration and Marketing from Universidad Panamericana (2015), a diploma in Sports Marketing from the Johan Cruyff Institute Mexico (2017) and a Master’s Degree in Sports Management and Direction from the Pompeu Fabra BSM University of Barcelona (2019).

Gerente Sr. de Estrategia e Investigación

Marien Saavedra

Marien is the Consulting Manager of CND, she has more than 5 years of experience in the Sports and Esports sectors specifically in Communications and Marketing. She has worked for teams such as Club América and Pittsburgh Knights (Esports). She also worked at Minerva MKT, a sports marketing agency in Barcelona, where she was part of the Communications team in charge of Petronas Motorsports' social networks for MotoGP.

Marien graduated with a degree in Communications from Universidad de las Américas A.C. (2017), a Master's Degree in Sports Management from Pompeu Fabra BSM University of Barcelona (2020), and a diploma in Sponsorships and Athletes' Representation from the same university (2020).

Coordinador de Consultoría

Luis Ángel Rodríguez Samaniego

Luis Ángel es licenciado en Comunicación con especialización en Mercadotecnia y Publicidad por la Universidad Anáhuac. Su trayectoria profesional se ha desarrollado principalmente en el ámbito del marketing, donde ha diseñado estrategias e implementado nuevas ideas para optimizar la experiencia de los consumidores con diversas marcas. Además, cuenta con experiencia en la Fórmula 1, lo que le ha permitido adquirir conocimientos clave en el sector deportivo y en la experiencia del aficionado.

Coordinador de Proyectos

Ema Izderíc

Ema Izderić cursó la licenciatura en Comunicación Audiovisual en la Universidad Carlos III de Madrid (UC3M). Durante su formación, complementó su perfil con el curso en Organización de Eventos Deportivos en LaLiga Business School, donde profundizó en la gestión y planificación dentro de la industria deportiva. Cuenta con experiencia profesional en el ámbito de la comunicación y el área comercial. Ha trabajado como redactora y analista en GECA (Mediapro), donde estuvo a cargo de la investigación y análisis de tendencias mediáticas. Posteriormente, se incorporó al equipo comercial de Enso Coliving en Madrid, donde contribuyó al desarrollo de nuevas relaciones de negocio.
Consulting Analyst

Paloma Fernández de la Vega Gallardo

Paloma graduated with a degree of International Relations from Instituto Tecnológico Autónomo de México (ITAM). She worked for Fundación para la Justicia where she investigated on topics related to human rights. She is currently undergoing a certificate on Sports Management at Universidad Panamericana.

Services

Strategic Consulting and Executive Training

CND has the objective of helping Sports Organizations to maximize the revenue stream and improve the overall fan experience through management consulting and executive training to professionalize their business structures.

CND's 5 Strategic Pillars of Business Operation

At CND we focus on 5 Strategic Pillars of Business Operation, which would be:

  1. Organizational Structure
  2. Commercial (Ticket Sales and Sponsorship)
  3. Marketing and Communication
  4. Client Service and Fan Experience
  5. Gameday Operations

Contact

Mexico City

contacto@novart-usa.com

Bosques de Alisos #47-A
Primer Piso Desp. A-2-12,
Col. Bosques de las Lomas
C.P. 05120 Mexico, D.F.