{"id":6,"date":"2023-03-16T19:26:17","date_gmt":"2023-03-16T19:26:17","guid":{"rendered":"https:\/\/abarba.mx\/dev\/cenede\/?page_id=6"},"modified":"2026-02-12T00:49:32","modified_gmt":"2026-02-12T00:49:32","slug":"cenede-pagina-de-inicio","status":"publish","type":"page","link":"https:\/\/cenede.mx\/en\/","title":{"rendered":"CENEDE – Pagina de inicio"},"content":{"rendered":"
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About Us<\/h1>\n<\/div>

At Centro de Negocios Deportivos we work to be a solution that helps the different entities of the Professional Sports Industry to maximize their income, professionalize business areas, develop a culture of customer service and refine strategies to improve the fan experience, through Consulting and Executive Training.<\/p>\n<\/div>

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Mision<\/h3>\n<\/div>

Centro de Negocios Deportivos (CND) was created to support leagues, teams, and federations; corporate brands and businesses; facilities and events in the sports and entertainment industry to maximize their full potential by providing fully integrated business solutions from design to execution.<\/p>\n<\/div>

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Vision<\/h3>\n<\/div>

To become Latin-America\u2019s Top consulting agency by generating tangible results, revenue and value to our clients, partners and shareholders.<\/p>\n<\/div>

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Team CND<\/h2><\/div>

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.<\/p><\/div>

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\u201cWinners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability.\" <\/p>

<\/div>Muhammad Alid<\/span><\/span><\/div><\/blockquote>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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President<\/h5>

Doug Quinn<\/h3>

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Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry\u2019s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and profits.\n\nQuinn also launched the \u201cISBI 360\u00b0 Virtual Training\", Sales and Recruitment Network, a partnership with a group of C-level talent including virtual educators and technology specialists, that has transformed the training, retention of sports professionals and the way clubs can maximize ticket sales.<\/p>\n

www.ISBI360.com<\/p>\n

Quinn earned his bachelor\u2019s degrees in both Marketing and English Literature from Southern Methodist University in 1985 and an MBA concentrating in International Business and Finance from the University of Texas in 1989.<\/p>\n

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Director of Operations<\/h5>

Sean D. Quinn<\/h3>

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Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB). Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360\u00b0 Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world.\n\nSean earned his bachelor\u2019s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.<\/p>\n

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Chief Learning Officer<\/h5>

Bill Guertin<\/h3>

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Bill is CND\u2019s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created speci\ufb01cally for executives in sports & entertainment.<\/p>\n

Bill\u2019s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US).<\/p>\n

He holds a Bachelor\u2019s degree in Communications from Saint Joseph\u2019s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.<\/p>\n

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Executive Director<\/h5>

Michel Richaud<\/h3>

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Michel Richaud is the Executive Director of CND. He has more than 10 years of experience in the sports industry. Michel has held positions at different levels in football clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry.\nMichel is an economist from Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).<\/p>\n

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Gerente Senior de Inteligencia de Datos<\/h5>

Marien Saavedra<\/h3>

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Marien es Gerente Senior de Inteligencia de Datos en el CND, con m\u00e1s de 8 a\u00f1os de experiencia en la industria deportiva, especializada en estrategia, an\u00e1lisis de datos y experiencia del aficionado. Ha colaborado con organizaciones como Club Am\u00e9rica y Pittsburgh Knights (Esports), y lidera proyectos de inteligencia estrat\u00e9gica y benchmarking para clubes y ligas, transformando datos en decisiones accionables que impulsan ingresos y fortalecen la relaci\u00f3n con los aficionados.<\/span><\/p>\n

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Consulting Analyst<\/h5>

Marco Tovar<\/h3>

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Marco es Licenciado en Administraci\u00f3n y Mercadotecnia por la Universidad Panamericana. Cuenta con diplomados en gesti\u00f3n deportiva, comunicaci\u00f3n y patrocinios, que han fortalecido su visi\u00f3n estrat\u00e9gica dentro de industrias altamente competitivas.<\/span><\/p>\n

Ha desarrollado experiencia profesional en la industria del lujo, desempe\u00f1\u00e1ndose en \u00e1reas de relaciones p\u00fablicas y gesti\u00f3n comercial, lo que le permiti\u00f3 consolidar habilidades en posicionamiento de marca, manejo de clientes y desarrollo de alianzas estrat\u00e9gicas.<\/span><\/p>\n

Desde hace m\u00e1s de cinco a\u00f1os forma parte de la industria deportiva, espec\u00edficamente en el f\u00fatbol, donde ha trabajado en el \u00e1rea comercial, desarrollo de producto y relaciones institucionales, contribuyendo al crecimiento de proyectos deportivos y a la generaci\u00f3n de valor para clubes, marcas y aliados estrat\u00e9gicos.<\/span><\/p>\n

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Coordinador de Consultor\u00eda<\/h5>

Luis \u00c1ngel Rodr\u00edguez Samaniego<\/h3>

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Luis \u00c1ngel es licenciado en Comunicaci\u00f3n con especializaci\u00f3n en Mercadotecnia y Publicidad por la Universidad An\u00e1huac. Su trayectoria profesional se ha desarrollado principalmente en el \u00e1mbito del marketing, donde ha dise\u00f1ado estrategias e implementado nuevas ideas para optimizar la experiencia de los consumidores con diversas marcas. Adem\u00e1s, cuenta con experiencia en la F\u00f3rmula 1, lo que le ha permitido adquirir conocimientos clave en el sector deportivo y en la experiencia del aficionado.
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Coordinadora de Operaciones y An\u00e1lisis<\/h5>

Paloma Fern\u00e1ndez de la Vega Gallardo<\/h3>

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Paloma es licenciada en Relaciones Internacionales por el Instituto Tecnol\u00f3gico Aut\u00f3nomo de M\u00e9xico (ITAM). Trabaj\u00f3 para Fundaci\u00f3n para la Justicia, donde investig\u00f3 sobre temas relacionados a los derechos humanos. Cuenta con un diplomado en Sports Management por la Universidad Panamericana.<\/span><\/p>\n

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Analista de Datos<\/h5>

Juan Pablo Minjares Serrano<\/h3>

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Juan Pablo es Licenciado en Business and Management por la Universidad Panamericana, cuenta con un diplomado en Direcci\u00f3n Estrat\u00e9gica del F\u00fatbol y con experiencia en el sector deportivo tras haber trabajado en la Federaci\u00f3n Mexicana de F\u00fatbol, donde se encargaba de la elaboraci\u00f3n de reportes estad\u00edsticos.<\/span><\/p>\n

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Team CND<\/h2><\/div>

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.<\/p><\/div>

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\u201cWinners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability.\" <\/p>

<\/div>Muhammad Alid<\/span><\/span><\/div><\/blockquote>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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President<\/h5>

Doug Quinn<\/h3>

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Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry\u2019s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and pro\ufb01ts.<\/p>\n

Quinn also launched the \u201cISBI 360\u00b0 Virtual Training\", Sales and Recruitment Network, a partnership with a group of C-level talent including virtual educators and technology specialists, that has transformed the training, retention of sports professionals and the way clubs can maximize ticket sales. www.ISBI360.com<\/u><\/a><\/p>\n

Quinn earned his bachelor\u2019s degrees in both Marketing and English Literature from Southern Methodist University in 1985 and an MBA concentrating in International Business and Finance from the University of Texas in 1989.<\/p>\n

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Director of Operations<\/h5>

Sean D. Quinn<\/h3>

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Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB). Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360\u00b0 Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world.<\/p>\n

Sean earned his bachelor\u2019s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.<\/p>\n

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Chief Learning Officer<\/h5>

Bill Guertin<\/h3>

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Bill is CND\u2019s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created speci\ufb01cally for executives in sports & entertainment.<\/p>\n

Bill\u2019s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US).<\/p>\n

He holds a Bachelor\u2019s degree in Communications from Saint Joseph\u2019s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.<\/p>\n

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Executive Director<\/h5>

Michel Richaud<\/h3>

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Michel Richaud is the Executive Director of CND. He has more than 10 years of experience in the sports industry. Michel has held positions at different levels in football clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry.\nMichel is an economist from Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).<\/p>\n

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Gerente Senior de Inteligencia de Datos<\/h5>

Marien Saavedra<\/h3>

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Marien es Gerente Senior de Inteligencia de Datos en el CND, con m\u00e1s de 8 a\u00f1os de experiencia en la industria deportiva, especializada en estrategia, an\u00e1lisis de datos y experiencia del aficionado. Ha colaborado con organizaciones como Club Am\u00e9rica y Pittsburgh Knights (Esports), y lidera proyectos de inteligencia estrat\u00e9gica y benchmarking para clubes y ligas, transformando datos en decisiones accionables que impulsan ingresos y fortalecen la relaci\u00f3n con los aficionados.<\/span><\/p>\n

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Consulting Analyst<\/h5>

Marco Antonio Tovar Gal\u00e1n<\/h3>

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Marco es Licenciado en Administraci\u00f3n y Mercadotecnia por la Universidad Panamericana. Cuenta con diplomados en gesti\u00f3n deportiva, comunicaci\u00f3n y patrocinios, que han fortalecido su visi\u00f3n estrat\u00e9gica dentro de industrias altamente competitivas.<\/span><\/p>\n

Ha desarrollado experiencia profesional en la industria del lujo, desempe\u00f1\u00e1ndose en \u00e1reas de relaciones p\u00fablicas y gesti\u00f3n comercial, lo que le permiti\u00f3 consolidar habilidades en posicionamiento de marca, manejo de clientes y desarrollo de alianzas estrat\u00e9gicas.<\/span><\/p>\n

Desde hace m\u00e1s de cinco a\u00f1os forma parte de la industria deportiva, espec\u00edficamente en el f\u00fatbol, donde ha trabajado en el \u00e1rea comercial, desarrollo de producto y relaciones institucionales, contribuyendo al crecimiento de proyectos deportivos y a la generaci\u00f3n de valor para clubes, marcas y aliados estrat\u00e9gicos.<\/span><\/p>\n

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Coordinador de Consultor\u00eda<\/h5>

Luis \u00c1ngel Rodr\u00edguez Samaniego<\/h3>

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Luis \u00c1ngel es licenciado en Comunicaci\u00f3n con especializaci\u00f3n en Mercadotecnia y Publicidad por la Universidad An\u00e1huac. Su trayectoria profesional se ha desarrollado principalmente en el \u00e1mbito del marketing, donde ha dise\u00f1ado estrategias e implementado nuevas ideas para optimizar la experiencia de los consumidores con diversas marcas. Adem\u00e1s, cuenta con experiencia en la F\u00f3rmula 1, lo que le ha permitido adquirir conocimientos clave en el sector deportivo y en la experiencia del aficionado.<\/p>\n

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Coordinadora de Operaciones y An\u00e1lisis<\/h5>

Paloma Fern\u00e1ndez de la Vega Gallardo<\/h3>

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Paloma es licenciada en Relaciones Internacionales por el Instituto Tecnol\u00f3gico Aut\u00f3nomo de M\u00e9xico (ITAM). Trabaj\u00f3 para Fundaci\u00f3n para la Justicia, donde investig\u00f3 sobre temas relacionados a los derechos humanos. Cuenta con un diplomado en Sports Management por la Universidad Panamericana.<\/span><\/p>\n

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Analista de Datos<\/h5>

Juan Pablo Minjares<\/h3>

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Juan Pablo es Licenciado en Business and Management por la Universidad Panamericana, cuenta con un diplomado en Direcci\u00f3n Estrat\u00e9gica del F\u00fatbol y con experiencia en el sector deportivo tras haber trabajado en la Federaci\u00f3n Mexicana de F\u00fatbol, donde se encargaba de la elaboraci\u00f3n de reportes estad\u00edsticos.<\/span><\/p>\n

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Services<\/h1>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Strategic Consulting and Executive Training<\/h3>\n<\/div>
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CND has the objective of helping Sports Organizations to maximize the revenue stream and improve the overall fan experience through management consulting and executive training to professionalize their business structures.<\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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CND's 5 Strategic Pillars of Business Operation<\/h3>\n<\/div>
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At CND we focus on 5 Strategic Pillars<\/strong> of Business Operation, which would be:<\/p>\n

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  1. Organizational Structure<\/li>\n
  2. Commercial (Ticket Sales and Sponsorship)<\/li>\n
  3. Marketing and Communication<\/li>\n
  4. Client Service and Fan Experience<\/li>\n
  5. Gameday Operations<\/li>\n<\/ol>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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    Contact<\/h1>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n
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    Mexico City<\/h5>\n

    contacto@cenede.mx<\/a><\/p>\n

    Bosques de Alisos #47-A
    \nPrimer Piso Desp. A-2-12,
    \nCol. Bosques de las Lomas
    \nC.P. 05120 Mexico, D.F.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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